In the early 1800's, Antoine Peychaud, an apothecary, gained fame in New Orleans not for the drugs he dispensed, but for the compounding of a liquid tonic called bitters.
These bitters, good for what ailed one, irrespective of malady, gave an added zest to the potions of cognac brandy served in his pharmacy.
Cognac had long been a popular been a popular drink in numerous coffee houses of New Orleans, and presently customers began demanding their brandy spiked with a dash of the marvelous Peychaud's Bitters.
The zest Peychauds's Bitters gives drinks and food has given it an honored place in famous gourmet recipes the world over.
-From the producer